Special Events: A New Generation and the Next Frontier (6th...

Special Events: A New Generation and the Next Frontier (6th Ed.)

Joe Goldblatt
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This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.
Rok:
2010
Wydanie:
6th
Wydawnictwo:
John Wiley and Sons
Język:
english
Strony:
594
ISBN 10:
047044987X
ISBN 13:
9780470449875
Plik:
PDF, 6.62 MB
IPFS:
CID , CID Blake2b
english, 2010
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