The Advertising Effect: How to Change Behaviour

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Business & Economics - Sales & Marketing
The Advertising Effect: How to Change...

The Advertising Effect: How to Change Behaviour

Name: The Advertising Effect: How to Change Behaviour
ISBN: 9780195593921

Adam Ferrier & Jennifer Fleming

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Want to know how to influence other people’s behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2015

Wydawnictwo:

Oxford University Press;OUP Australia & New Zealand

Język:

english

Strony:

234

ISBN 10:

0195593928