Demand-Driven Business Strategy: Digital Transformation and...

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Business & Economics - Management & Leadership
Demand-Driven Business Strategy:...

Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation

Name: Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation
ISBN: 9781032127651

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Demand driven versus supply driven -- Shifting from a supply-driven to a demand driven economy: digitalization -- Community-based digital business models: platforms -- Machine learning: the role of artificial intelligence in a demand driven model -- Transforming existing business to succeed in a demand driven economy -- Building a demand driven business model -- Marketing in a demand driven economy: data as competitive advantage -- Transforming organizations: from digital to demand driven -- The new playground for organizations -- Competition and technology -- The road ahead -- Practical research: product-as-a-service in practice -- Business models and comparison.

Kategorie:

Business & Economics - Management & Leadership

Rok:

2022

Wydawnictwo:

Routledge

Język:

english

Strony:

193

ISBN 10:

1003226167